Kleenex:
Be outdoor ready
Art Direction, Illustrations - Anju CS
Challenge: Get people to pack Kleenex as an outdoor essential
Insight: Minor inconviniences ruin the entire trip/experience
Big Idea: Show Kleenex moments in outdoor trips.
Experiential Design
Park benches straight out of vector world:
Park benches that are painted to look like illustrations are installed in parks where the public can use and test Kleenex tissues/wipes for their #Kleenexmoments
