Hanes socks:

Art Direction + Design: Anju, Jeevan, Copywriter: Varisha

Challenge: Make a dull product interesting.

Insight: Billions of socks get lost every day - but only one.

Big idea: Sock Insurance: 3-pack socks ensuring there are no more lonely socks.

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GUERILLA STUNT
Vending machines in laundromats dispensing single socks to ensure that no sock is left behind.​​​​​​​

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MICRO-SITE
The microsite will act as an interactive platform where users can 'file claims' for their lost socks,
to get a free single sock and 10% off new pairs.

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Kleenex